People talk about their high entrepreneurial journey, I lost patience and take a bubble before it, heroes are not brick ah ~ I do not shoot me through the business, so experience in these ten are on the previous business experience conclusion, although I do not read self-confidence brothers and sisters, this ten experience can be accomplished overnight, but definitely have confidence, can help most small business comrades roundabout take several years ha ha ~ ~
, began to speak out ~ ~ everyone Pay attention to good myself
1. credit, credit, or credit
2. focus, unless you are a genius
3. grasping both ends: to save you the passenger MC , not the target passenger
4. Finance first and not the concept of giving up your ideas in advance --- it, unless it is profitable
5. the cash flow as life, if you not want to die too fast
? shop: fixed costs ten months of cash set aside
? Enterprises: Avoid the cash flow to purchase fixed assets tight;
6. Exit Strategy: to preserve the resource-based comeback again
7. The benefit is the only way to make the cake bigger
? interests consistency: employee share allotment or subscription
? government,Bailey UGG boots, dealers, suppliers ------ perspective on their problems
? Customer: can not create value but to a profit sharing
8. End bit out, reward and punishment, low basic salary with high commission
9. to master high-value links; If not, your cost to manage it
10. cut costs and continuously improve the PDCA circulation to be filtered search ads more relevant topics
post: Business rules are the first golden rule of business: credit, credit, or credit
I said this would not have opened it ~ ~ any one business magazine, has repeatedly stressed that successful people are. If this is not, then after nine or want to see, as well, so as not to waste time.
words: find ways to make your bad credit record is zero. From now on. Unfortunately, if you already have a bad credit record, then, do not lose heart, and now make up still more urgent.
Why do they do, very simple, bank monetary tightening, the loan is already difficult, this time, your only choice is only private financing, while private financing is not possible without the support of the credibility of the . Can you imagine the sight as long as the input to connect with a profit of 10 million chance, but because the poor 100 million and slip away? If not, then, from now on, to keep bad credit record is zero.
Another reason is that as long as you have a good reputation, and sufficient knowledge, contacts and lenders, you can order from 7.6 to 12% of the interest rate to borrow money, then the interest rate of 20 ~ 60% lending out. Incredible is not it? But it is well-known entrepreneur from a teacher I personally confirmed there. In other words, as long as you have the reputation and connections, can achieve the commercial operation of the sleight of hand tricks. This is not a fairy tale, but a fact.
Article: focus, unless you are a genius.
on this one, I thought for a long time. I once asked a small business owner, why not make a product focus, and he considered all of a sudden, the answer this way the risk is relatively small, east west light does not shine Well, there is always a product was sold out ~ ~ Think about that quite makes sense, but think about it, they feel incredible. It's like a fashion designer, designer clothing is not of their own self-confidence, so the design a lot of mess of clothes, just want good luck, happen to like one of the consumer which. In fact, this is a very not confident mode of operation. Analogy it, you do not necessarily play a fist over ten people, why do not expect a finger to hit the ground running?
However, if you must stand in the perspective of risk diversification, and I have nothing to say . In fact, there is no investment risk, real risk is that you do not have good control of the process, as the risk of flight vehicles much larger than it, but if good control of every aspect of the actual aircraft accident rate can be much lower than cars, is the truth. Therefore, diversification but is most at risk,UGG shoes, because you do not have enough money and energy to take care of your unit of each product, so might as well concentrate on transfer from the city, concept, research and development, to promote, spread points, feedback, sense to put a good product.
Basically, most of the 500 companies are specialization, and only one industry, several or even a product, but later diversified enterprises bigger and often also ended in failure.
even in the learning stage, I also argued that specialization is on. Any professional, if you put all the time and energy, 3 to 5 years can become an expert (other than stock). Once you become an expert, you will have your most important capital in this life, whether it is work or business, you absolutely can take the initiative.
3. grasping both ends: to save you the MC flow, rather than the target passenger
This is the most important piece of business concepts, comrades, listen carefully ~ ~
Recently, listen to me like a friend told me to do food for thought: almost all business people are successful and successful by grasping both ends. As for sources of information, mostly from friends and family and so on.
So, what is the
analogy, you are found in Africa A very cheap goods, the goods in the U.S. A very expensive, then this are the two to A transport down the United States from Africa, the number of money can make a small fortune waiting for friends.
, of course, not the business of the world are so simple, but the
analogy, shop, and you should pay attention to what? not creativity, not management, not services, but location, location plus location. Because the concept, management, services, all of the details can be slowly things are perfect, but your site, once the decision is a virtual certainty.
site can be seen as two middle of the This is done as long as, combined with ongoing PDCA cycle, Plan-Do-Check-Audit, (after the sermon will be), your business success is basically just around the corner.
Although this is a very simple truth, however, there are numerous shops in the site issues without fire. So, what is the location of errors caused by these stores do?
Next, I want to introduce a concept: MC passenger flow, passenger flow is the meaning of congenital. Congenital passenger seat of your shop is the passenger itself, not your so-called target flow. The local passenger subjectively imagined a priori goals for your passenger, the failure is often the cause of these stores.
In other words, any time, should be Analogy, the goal of your takeaways passenger is white, then opened up his store to explain your MC Street, passenger traffic is white-collar yet? Perhaps, take-out white-collar workers already have designated units or canteen units are units or regulations can not eat out at noon, afternoon, just after the white-collar workers do not want to hurry home stays in the vicinity of the moment, then you perceived white-collar crowd of customers is likely to become a Flower in the Mirror, in the water, And your real MC flow, might be near some residential areas fragmented grandfather grandmother passing. Or, you Street opened a restaurant, and the subjective view of your customer base is white, this time, white is your target customers, however, the truth is, the economic crisis next month into the 3000's white-collar workers is impossible from your Western food consumption, this time the MC passenger and objectives of your passenger is not docked, your future business will be a huge risk.
In addition, the passenger should target not only passenger congenital docking, MC passenger spending habits should also position your store with the relative connection. For example: You open a mid-range in Hong Kong Chinese restaurant, target customers are middle-income people, location positioning is also OK, but chose the main Sichuan, then your restaurant will be very obvious slash, because this ignores MC Flow's spending habits, both ---- people do not eat spicy food. Filtered ads
A real estate I lived in the city center, take the real estate development, the integrated development strategy, namely: shopping malls, supermarkets, street food, and the real estate itself with development. The sale total of 27 layers, the bottom piece for the two shopping malls, Z and Y shopping malls and an underground supermarket. Because the location is very good real estate itself,UGG bailey button, plus built-called shopping malls, the new commercial center will be transferred to real estate near the A, therefore, the sale of a sold out opening, and mall shop sales is also very good.
However, unexpectedly, when everyone is optimistic about the Y Z malls and shopping centers, the actual situation is eye-popping. Z after the opening of the mall fairly normal operating conditions (though not ideal), and connected to the Y market, after opening a number of major events held to attract popularity, sometimes very lively, however, deserted, but after it every day, and now The first floor and second floor of the business (a total of two), in addition to a full out of business outside of Circuit City, which have a high-end positioning in the Y-line shopping, has now fallen to supermarkets, selling 20 yuan a pair of leather shoes and 10 per piece of underwear.
home every day as I go through a Y shopping malls, luxury shopping malls that has hypermarkets have become a mess, could not help but marvel at, and began looking for reasons for the failure of Y malls. After straightening out thinking, feeling for the following reasons:
First, Y mall entrance of a total of 5 large and small, one parking lot entrance is a small residential area, a mall over by the Z (Z malls and Y malls across a door), one is from the main road turn into an alley early sale, one is planned for eating by the street now has a comprehensive and closure of an alley entrance, the last one is a road branching from the main road entrance.
Well, this 5 is a valid entry in the entrance of several it? car park entrance is basically null and void, Z is not carefully observed the mall entrance can not see, say, shopping malls from the Z number of people who did not Council passed the entrance to the Y market, but eating too inconspicuous street because there is no a few people, the main road entrance of the branch road, because the entrance is too far away from the main road has no flow, this road opened three restaurants all to go out of business end, is the best example.
After careful observation, that the only valid entry is from the main road turn into an alley early sale, this also counts as Y doors of the mall. The reason is the entrance from the main road recently, and from the main road close look at, or barely visible, and near the entrance of underground supermarket. However, such a large mall, the main entrance of the visibility so bad actually, have to say, from the beginning was worried the developers to make people sweat.
contrast, Z mall entrance facing the main road, bustling day, endless flow of people, so even when the business just opened deserted, but a long time, the business gradually improved.
Second, is the Y position mall. Y defined as in the high-end shopping malls, but, in the spending power of our city in general, Y can be said to take the high-end shopping malls line the. Of course, it does such a position, or a reason, because the A's position is in the high-end real estate, therefore, the following shopping malls Y positioning itself became a matter of course in the high-end, but did not expect, A combined large and small, and only then real estate more than 100 families, even if A real estate really have the spending power of households, their spending power is absolutely impossible to prop up such a large mall. Moreover, A real estate tenants as well as our family does not like this ah downstairs in their own shopping and would rather walk a few steps to clothing shopping street and close to the mortar's. Originally Well, the essence of shopping in
Therefore, Y malls should not be target customers for the real estate tenants, but should be defined as the surrounding residents. However, A real estate around, are some ordinary people, spending power is very limited, and the shopping crowd, because the mall is very low visibility at the entrance, directly opposite the main road into the Z-store.
this we can analyze, Y target customers shopping in the high-end for the crowd, but for its innate customers: only the consumption capacity of more than 100 households, A mid-range real estate tenants (because too few and not the total number of habits downstairs shopping and can be ignored), the surrounding people (do not go to expensive Y-mall), shopping group (Y malls can not see the entrance, even after one or two that will go because the thing was too prohibitively expensive), so, Y deserted since the opening of the mall, it is not a strange thing.
Third, there is no parking in the mall. This is also a failure of one of the reasons. In general, if the drive to the customer needs to have parking, but the mall has a parking space Y does not. If the location of the supermarket in the original construction of underground parking and a large supermarket converted into underground shopping malls in the Y, not only can receive parking fees, you can also quickly Y malls attract popular. Of course, this is just personal opinion, is accurate remains to be further investigated.
short, Y mall the biggest mistake is to assume the target customers for the high-grade (actually a high-end, luxurious because people subconsciously think it is high), while the passenger is unable to meet the innate Y targeting shopping malls, the occurrence of MC is not for passenger traffic and passenger docking target, which is the root cause of the failure of shopping malls. This inference can be changed situation after the anti-supermarkets and launch. Y mall some time in the hardcore, finally fully out of business and put into the bottom of a large circular plaza mall, and then, surprisingly, is that a change supermarkets, there is a lot of admiring the old dad old lady aunt packed stores, deserted from the past into a thriving, which further confirmed, Y shopping malls around the actual customer base, in fact, for the middle and low spending power of ordinary people, not the subjective assumption of the high-end segment. Filtered ads
fourth, the concept of financial first first
not holding a lot of people feel good concept to the sea, but in fact, this is a taboo to do business. No matter how good your concept of how the new, if not with the butt of your target customers, if you can not have a detailed and accurate financial budget, it can be said for its failure was inevitable.
everyone has seen and did not care about return on investment ratio and the actual financial capacity of the developer and market forces stormy. His concept is simple: as long as the best house to some people will buy.
this idea feasible? results we clearly see that the funds idyllic strand breaks and the total loss of several hundred million meters, and finally the Board of Directors Lu Tao was fired.
, of course, in reality, we obviously will not commit such mistakes mentally, but I have a good hold with the concept of a certain someone to buy the so-called entrepreneurial talent is still everywhere. The fact is: life and death decisions are not creative enterprise, but the cash flow.
can say that corporate cash flow is the real killer. 80% of the company died of cash flow, including the giant group of veterans Shi Yuzhu, when the result is that the construction of giant building cash flow break, business empire came tumbling down. Since Shi Yuzhu could make such a mistake, then ordinary people should be careful son.
the so-called financial first is simple: balance sheet, income statement, cash flow three tables to figure out, you can finance preparatory classes to graduate. For this, the horizon where the skilled are definitely better than I do, go back to the individual do not understand the accounting books of the stuffing a day or two catching up on the line. However, it is that simple three tables, determine your business (or business) success or failure.
on the income statement, personal recommendations, when the early start of the income statement as long as you can break even if successful. After a further one of the improvements. Income statement can fuss about things too much. To the restaurant, for example, income single consumption, per capita consumption, attendance, rate of turn Taiwan, consumption period, gross profit, net profit margin, wine consumption rate, these can be gradually improved. Expenditure, food costs, procurement and storage, standardization of the menu, maintenance office expenses, labor costs, which are to be taken to approach control. Other companies can 依葫芦画瓢, one by one in the horizontal, vertical industry standards compare and contrast the value of improvements, I believe from breakeven to a profit is not impossible.
Now I want to emphasize is that many people ignore the cash flow statement. Why? Income statement is false, but cash can not ah, not to mention the cash determines your business can long to live either.
Therefore, a business started in any money, should be of adequate working capital. Analogy, the restaurant industry should be prepared 10 months of fixed costs, net working capital. If not enough, for half a year on it. You will say that if enough money to how to do? Very simple, reducing the scale of investment, if you had to invest 30 million restaurant, now invest 15 million to set aside 15 million as working capital, your restaurant will be greatly enhanced survival because you have enough time to improve your services and management, so that your restaurant on track.
that enterprise? How can an enterprise be freed from the fixed assets, so that cash flow for the business services it?
answer is simple: Do not buy fixed assets. After a lot of big companies, earnings have become a fixed asset, for example, this year's profit is 100 million, the boss said, buy a car, then bought two Audi; boss said that we are too broke renovated office building renovated it, then, will be fully refurbished office building with outside people look at Bel face. Thus, the profits of a year come to naught. If the profit 10 million, the boss said it bought the factory, so a lot of bankrupt factories and no use of the old machines, and began to spend away the profitability of 1 year. So, what could the money to do product development, positioning, marketing, and what means and what your competitors eyeing?
I stand, do not buy fixed assets, to purchase for rent, believe me, you absolute return to the point higher than the loss of rent. Of course, some people like to go like Nike and Metersbonwe virtual business line, will all the cash for product development and marketing, to seize the top end of the value chain and what they do best, all the rest of outsourcing, this point in will be mentioned later. Filtered ads
Article VI: exit strategy, in order to retain the resources to stage a comeback once again prevail
this is very simple, the investment risk thing, so when you think no future, it should be decisive the stop, the next stage a comeback to retain the resources, contacts, and cash.
easier said than done, and everybody knows, but, who are willing to flesh it stop? However, if you do not want a failure perdition, then it must, under pain of this determination. The so-called old platinum, we only see one side of his success, but do not know most of the failures of small business owners are reduced to a working group, life can not stand.
In addition, information on investment allocation, although I advocate specialization, that is to say, invest in your industry, you have to post that does not mean that you should vote down the child's milk money. The proportion of investment allocation recommendations are: one third of the savings, one third of the long-term investments (such as real estate, shops), one-third to do high-risk investments. If you do not want to sound like the way to go, at least you must have a clear exit strategy, and not ruin Last Stand. You know, then you're not an expert when the investment is 10% success rate can not fault, therefore, is a small venture capital to small, start small, gain experience and then a large investment in the future too late.
Well, we've talked about before the start of preparatory work before, maintaining credit, and become focused on one industry expert, grasping both ends (source and source), financial advance, cash is king and is ready to quit strategy. Then enter the advanced articles
啦 ~ ~ ~ that is, the management of articles.
so-called management, a pile of mess that is actually very simple, that is, the management of people ~ all the management are to the people as a carrier. Therefore, good management, you manage everything. How good it
tube? very simple, stand in someone else's point of view of the problem. The would have to be taken into account. In other words, ha ha, internal and external, one less filtered ads
~ This is what I would spend most of the length talking about, because, before most people can do about, but this, 99% business owners can not. And to do that, it becomes today's Fansheng, Li Ka-shing, Wuyi Jian, Niu Gensheng, Alibaba, Cheung Kong Holdings, Metersbonwe, Haier and Mengniu.
First, I tell you a story. King Wu Yijian TV time just to Hainan with only 600 yuan, but determined to build an annual output of 20 million TV plant. How did he do it?
Part of a year from the first commitment to the benefits to the government, and promised 25 years after the operation, plant and equipment, all locally owned, finally got a piece of deserted land use year round right. Then, with the prepaid deposit of 5% jump in the quality of the successful construction of the plant contracted out. Then, look for dealers across the country, the statement is signed by their futures, spot 10 months before mentioned. If you want to order, must pay a deposit. Since the TV was in short supply of goods, such conditions is very common. Deposit account hit the company, Wu Yijian find a large specialized production of electronic components company, promised to put into operation after the electronic components are 85% of the company supply, promote investment in the first part of the funds promised from the factory. Back to Hainan, the Wuyi Jian find a local bank, to the sales contract to them. Banks have started to see the factory, product sales is not a problem, it can be said of natural landscaping. Thus, Wu Yijian successfully loans 150 million. Before using this loan and deposit, Wu Yijian enterprise went into operation. As the first TV production, and his assets also increased by the sudden 600 300 000 000.
see here, we understand how the matter yet? his first not from their own point of view, but from the local government, distributors, component on the upstream and downstream partners consider the issue in terms First, they are surly interests, and then they pulled into their camp and seek win-win cooperation. This is the Filtered ads
VII, none other, is the only way to make the cake bigger.
all successful entrepreneurs, the first step must be thinking how to lose, not how to make money, and that this loss eat in the open, the more people know the better to eat. This requires good public relations and media friends, and so to speak, smashing Haier refrigerators events (more than 70 refrigerators were found unqualified and all shatter, Haier fame overnight after this surge), media The role which should not be overlooked. Of course, this is something out. We read the
none other, including the profit to the government, distributors, suppliers, customers, and your team. I first want to say how the profit to their team.
very simple, you make today, 100 million, 90% of your points go, and the remaining 10% distributed to your team, you think someone will sacrifice their lives for you, it? other hand, if you stay under 10%, 90% of the seized political power given to the team for you, look at what would be the result? This is the difference between small business owners and entrepreneurs, financial, human poly dispersion, financial scattered people together, eight characters sufficient to cover all the situation.
HC network in the newly formed, Fansheng to set the rules and his collaborators, 70% of the profits distributed to subordinates, 30% left to shareholders. This is the creed of Ali Baba and Mengniu, but the latter to be greater. Today, Alibaba has become the HC and B2B portal, and Mengniu is creating growth miracles.
willing to let, not a business strategy, but of mind of the question, if you had to give 70% profit for you seized political power, the team's preparation (including professional managers, management, employees, etc.), you have to success towards the most important step.
here I want to give a negative example. My family is the business of small businesses, has opened a clothing factory but now discontinued, and once, Dad and I and he had a staff dinner, the aunt who is an expert in the management, then quit and find another high for, when my first reaction was: Staff is dereliction of duty. Was noted that there is indeed a lot of family business had just been training a lot of good employees to quit, but Dad comes down to outsiders is its very difficult to leave, so the company's management as more relatives from the family.
say that this is a family business tragedy. Later, I inadvertently suggested staff do more than add an e-commerce B2B, and Dad's first reaction is from the family to find the right person, and I propose to give them at least 10% net profits royalty (equivalent to 1.5% of sales ), so if sales of the ideal case, the monthly income of e-business staff can be considerable, while the father's first reaction is: If a team member for each of the first reactions are possible underpayment of wages commission bonus, the glowing testimonials they see the cost of talent is a strange thing to leave.
However, the high salaries paid to management is definitely a problem, it will make the enterprise a substantial increase in break-even point, the company's mission is not unrealistic to pay wages, many companies paid millions of to professional managers is still the company mess. Correct approach should be the
Next, we talk about is how the customer ones who enjoy it? theory, by reducing the price of profit to the customer is supposed to be the most direct and effective way, but in fact he may not be the case. As cheap discount promotions business consumers have already seen and heard enough, got used to (false discount and everywhere), can be said that simply is not only difficult to attract a discount to the consumer, but also affect store image, gives a trafficking the defective cheap feeling.
Therefore, customers should focus on creating value for profit sharing, rather than lower prices. Customers and really feel the benefits of the brand to bring their own, rather than through price cuts without differentiated self-degradation.
course, this does not mean low-cost strategy will not work. In fact, there are many examples of successful strategies to go low, such as Wal-Mart, Pokka, Glanz and so on. These companies usually through large-scale procurement or production cost, and take the size of the line, therefore, the same quality, you can at low prices to attract customers. However, if you want to imitate the original entrepreneur is very difficult, very simple, scale to reduce costs, and the initial venture is very difficult to raise sufficient funds for the procurement and production scale.
analogy, Gome is taking the cheap route, you are next in the States United States to open a small electrical shop, discount play more powerful than the United States, you think you can ever country the United States do PK?
discount if you lower than the United States, then, only the following situations:
First, purchase the same goods cheaper than your country the United States. Do you think it possible? Large-scale procurement of country the United States, compared to store your purchases, do you think vendors who offer a higher discount? (Relatives, household appliances supplier happens to be the exception ~)
Secondly, the same goods than the country of your purchase price and the price is lower than the United States the United States, none other so completely to 0 profit. First of all, the United States is already low profit margins, and if you go let, you store only Hexibeifeng a ~ ~ If you hope to further increase the price first gathering popularity, then I'm sorry, is likely to increase the price of a to the normal level of profit, your customers have defected to I do not have this to say, hey, the consequences, as we all know ~
Fourth, your position below the country the United States. Analogy, if the States United States to sell only to sell you air-conditioning fans, if the United States to sell color TV so you only sell black and white TV, and if the United States to sell mobile phone you sell cellular phones, if the United States then you have to sell to sell the computer calculations of the ~ ~ (* ^__^*) hee hee ... ... However, the United States located in a local natural docking with the local needs, that is, it provides local needs of the grades of goods, then you sell low-end goods, great may be no buyers out ~ ~ (of course, if this store still open in the slums have some living space, but this is another case, the discussion of this case is not within the scope of ~)
So, just from the price on the PK, rather than focusing on adding value and brand uniqueness, focus on delivering the passenger to the local innate need, is easy to disappear in the fierce competition in the ~ First of all, lower prices This thing is very easy to imitate,cheap UGG boots, you price all prices price I finally pushed the industry will certainly waste industry 0 profits. Second, even low-cost strategy is to take the country the United States and Wal-Mart, which trafficked not only is cheap, there are brand and reputation.
Therefore, entrepreneurs do not have enough funds, long-term need to take the low road is the courage, the fix would be mess, people also say that sale of counterfeits. Even discounting the short term through the popular gathering, it should play a
Next, you might wonder, how to be creative profit sharing so that both can be gathered without compromising the brand value it popular?
First of all, you have to do a good job of marketing your product, price , site selection and channel, specifically how to do the marketing book to get back to pondering ~ In other words, even if you can not inexpensive, but also be fair trade, and in site selection and channels can not have too much ~ ~ This is a flawed basic skills, is the down, survey the location of your shop and their innate passenger spending habits.
no matter what method you use, personally visited one by one asked Ye Hao, Ye Hao questionnaire, survey your competitors Ye Hao, Ye Hao consulting experts, and even hire a professional third party market research corporations, or You should thoroughly understand your inherent locality of the store flow. Of course, the birth site when the passenger you must investigate, and now you have to do is a more detailed survey, more detailed more fully, the more likely success of your marketing.
Third, based on your actual situation of the local innate passenger promote development of appropriate measures. For example, if you are in the north Kaifan Guan, and local people have the habit of binge drinking, then, if you are not allowed to bring their own based on this work out drinks, to close the expensive drinks and corkage fees, and think that you can increase profits, Your restaurant not far from the door. The correct approach is the opposite, do not charge corkage, welcome to bring their own drinks and drinks offers strategies to develop, for example, giving each table a bottle of beer, beer, spending 100 for free (which is Hashi Museum bones
promotion measures in before you do anything, ask yourself if you are the store's customers, you will find access to the additional value? better approach is to ask consumers to find several local their views (do not forget the gift after asking a small gift as a thank you.) If the answer is
Now, I shop a few successful examples of marketing profit sharing, we can judge the whole ~
First, buy a gift marketing
restaurant owner invested tens of millions in life Shanghai open to unfamiliar large seafood restaurants, neither all good, but after opening the restaurant was full day, or even a lot of people coming from afar, but it was the store with the word signs, post-consumer can receive a voucher of equal value, in the mall attached to redeem an equivalent commodity. Such as: consumer 2000, customers can hold a value in the mall near the big TV to go back 2,000 yuan.
we must wonder, the boss will not lose their money? is not true. Think about it, you know how the matter?
Oh, is actually very simple, because the restaurant is large in scale, purchasing directly from the origin, therefore, accounted for sales of food costs about 1 / 3, and for backlog of large quantities of purchased goods as the goods, the price of purchase price is approximately 1 / 3, then, if the sale of 2,000 yuan, of which 1 / 3 is the cost of food, 1 / 3 is the redemption value of commodities (such as customers a wonderful reflection of a 2,000 TV, the actual cost of 700 yuan), then the remaining 1 / 3, is a restaurant owner's gross profit.
That is, the restaurant owner to 65% of gross profit reduced by about 30% profit sharing, but due to the customer at his door, puerile, just more than 1 year, the owner to recover the huge investment.
, of course, generally a small restaurant is not fully replicate this successful model, because the reach of scale, can not get such a low purchase price, but the business idea is really to reference.
First, the related marketing: 8 off clearance to buy 100 minus 50 to send 50
who hang out in a clothing store the first floor to special courts, fully cleared the backlog of summer sale of the calendar year,
the genius of the store is set off with special sales on the first floor, so as to drive the second floor-price clothing. Specifically, the following: In the first floor of shopping vouchers can be obtained within 3 days on the 2nd floor in the redemption goods. Designed to be 10 per coupon face value, market price of the second floor is restricted each garment shop two.
the introduction of the promotion, the scene is hot, with great success. In fact, we take a closer look can be found on the first floor is based on the already discounted list of goods actually sold, therefore, can be said to be only marginally profitable, but its real purpose is to detonate the second floor of the sale-price items.
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